








Pure Ube from the Philippines
The vibrant purple tuber making waves around the world – discover the food trend that’s lighting up social media

Discovering Ube and its benefits

Pure Ube: The Purple Essence from the Philippines
Tired of artificial flavors, tasteless tea bags, and flavorless powders? So are we. That’s why we offer the real thing, the purest: 100% organic Ube, grown in the Philippines.
This spectacular purple tuber doesn’t need additives or artificial flavoring to deliver natural taste quality. Its naturally intense color instantly transforms your drinks and desserts into amazing creations. And the taste? Smooth, slightly nutty, creamy... It surprises, soothes, and delights.
The best part? Its powerful antioxidants (those famous anthocyanins) take care of you while you treat yourself. Purple smoothie, hot or iced Ube latte, creamy tea, or plant-based bowl: every gram of Ube powder is a delicious, organic, healthy preparation packed with benefits.
We bet you’ve never tasted anything this pure. And we bet you’ll never forget your first sip.
Minimalist, vibrant, deeply natural.
Learn more: Pure Ube Latte
Where does Ube get its intense purple color from?
Where does Ube get its intense purple color from?
Ube's purple color comes from anthocyanins, natural pigments with outstanding antioxidant properties. These compounds naturally develop in the tuber thanks to the tropical climate and rich volcanic soils of the Philippines. Unlike artificial dyes, this color holds up perfectly during cooking and even deepens with heat, creating those rich purple shades that fascinate chefs and creative cooks alike.
Why is ube making such a splash around the world right now?
Why is ube making such a splash around the world right now?
Ube is revolutionizing global cuisine with its 100% natural purple color that instantly transforms any creation into a culinary masterpiece. Originally from the Philippines, this ancient tuber is now winning over the world’s top restaurants and setting social media ablaze. Its explosive popularity is thanks to a rare combination: a delicately sweet flavor, a naturally creamy texture, and a spectacular visual effect that makes every dish unique and memorable. It’s also an excellent alternative to Matcha.
What are the nutritional benefits of Ube?
What are the nutritional benefits of Ube?
Ube is naturally rich in antioxidants (thanks to anthocyanins), vitamins (A, C, E), and essential minerals like potassium and magnesium. This ingredient supports a healthy diet, is good for your health, and brings genuine pleasure.
Does Ube really replace artificial coloring in baking?
Does Ube really replace artificial coloring in baking?
Absolutely! Ube outperforms artificial colorants in every way: exceptional heat stability, natural color intensity, and added nutritional value. Unlike chemical dyes that can alter flavors, Ube enhances taste with its subtle nutty notes. Professional pastry chefs are embracing this ingredient because it allows for spectacular, trendy creations while meeting the demands of clean label and modern natural diets.
Is Pure Ube suitable for children and pregnant women?
Is Pure Ube suitable for children and pregnant women?
Ube powder is perfectly suited for the whole family! Naturally caffeine-free, theine-free, and stimulant-free, it can be enjoyed anytime by kids ages 3 and up. Its richness in vitamins (A, C, E) and essential minerals (potassium, magnesium) even makes it a beneficial nutritional supplement for pregnant and breastfeeding women. Kids especially love its magical purple color that turns their drinks into wizard potions! As with any new food, we recommend starting with small amounts to check for any individual reactions.
What’s the best way to store Ube?
What’s the best way to store Ube?
Ube powder is easy to store in a cupboard at room temperature, in its original airtight packaging. Avoid direct exposure to light and humidity, which can affect its intense purple color and antioxidant benefits. Our aluminum packaging effectively protects against oxidation and preserves the flavors. Once opened, reseal carefully after each use and consume within 18 months for optimal quality. Unlike other superfoods, Ube does not require refrigeration and naturally maintains its nutritional properties over the long term.
How can you identify a premium Ube at Pure Tea?
How can you identify a premium Ube at Pure Tea?
A Premium Ube stands out for its deep, uniform purple color, a sign of high natural anthocyanin content. Our Pure Ube from the Philippines has an ultra-fine granularity that dissolves instantly without leaving any residue. The authentic aroma should evoke a mild, nutty flavor—never artificial or chemical. Full traceability from our partner farms in the Philippines ensures a certified origin and respectful processing methods. Genuine, high-quality Ube immediately reveals its rich flavor profile: velvety texture, complex taste, and that spectacular purple color that makes all the difference—on the palate and in photos!