Collection: Rooibos

Rooibos, also known as "South African red tea," is a natural herbal infusion made from the Aspalathus linearis plant. This endemic plant grows exclusively in the Cederberg mountains of South Africa, about 200 km north of Cape Town.

Unlike traditional tea, Rooibos isn't technically a tea but an herbal infusion made by fermenting the leaves, which gives it its characteristic red color and sweet, mellow flavors.

Rooibos cultivation is an ancestral art mastered by South African farmers for centuries. The plant grows naturally in a semi-arid climate, without pesticides or chemical fertilizers.

After hand-harvesting, the leaves are sun-fermented for several hours, developing their red color and signature aromas. This natural fermentation process distinguishes red Rooibos from green Rooibos, which is not fermented.

Rooibos is packed with natural benefits: it's 100% caffeine-free, so you can enjoy it any time without disturbing your sleep. Rich in antioxidants (aspalathin and quercetin), it helps fight oxidative stress. This infusion also contains essential minerals like iron, calcium, potassium, and zinc. Its lack of tannins makes it very easy to digest and ideal for sensitive stomachs.

Preparing Rooibos is simple and forgiving: use water just off the boil at 100°C and steep for 5 to 7 minutes for optimal extraction. The special thing about Rooibos? It never turns bitter, even if you let it steep for a long time. So you can forget about it for a few minutes with no worries! For an iced version, double the Rooibos and let it cool before serving over ice.

Unlike black, green, or white teas from the tea plant Camellia sinensis, Rooibos comes from a different plant and is naturally caffeine-free. Its flavor profile is unique: smooth, slightly sweet, and vanilla-like, with no bitterness. While classic teas can be astringent, Rooibos offers a round and comforting tasting experience, ideal for sensitive palates.

Absolutely! Rooibos is the ultimate family-friendly infusion. Its complete lack of caffeine and theine makes it a perfect drink for children, pregnant women, and nursing mothers. Its natural sweetness appeals to kids, while its soothing properties make it an excellent choice for moms-to-be. Unlike regular tea, Rooibos does not interfere with iron absorption.

Proper storage of Rooibos is essential to maintain its freshness and flavor profile. Store your Rooibos in a cool, dry place away from light, ideally between 59°F and 68°F (15–20°C). Avoid cupboards near heat sources and damp areas like the kitchen.

At Pure Tea, we've chosen innovative packaging made of recyclable metallized film that offers optimal protection: this packaging creates a high barrier against light, gases, and moisture, preserving all the natural aromas of your Rooibos. Our packaging also shields against mineral oils and other external contaminants.

Practical tips: once opened, reseal the pouch carefully after each use. Properly stored Rooibos retains its flavor for 2 to 3 years. Our eco-friendly packaging ensures maximum freshness while protecting the environment, thanks to its recyclable PP5 composition.

A premium Rooibos is recognized by its intense coppery red color, naturally sweet aromas, and absence of excess dust. At Pure Tea, we select only Premium Rooibos from the best farms in the Cederberg. Our criteria: a recent harvest, controlled fermentation, and packaging that preserves freshness. A good Rooibos should offer a clear liquor, free of residue, with authentic, balanced notes.