


Philippine Ube, elevated by Bourbon Vanilla
The vibrant purple tuber making waves around the world – discover the food trend that’s lighting up social media

Discovering Ube and its benefits

Ube Vanilla: The Purple Revolution
Tired of the same old flavors, the same old colors, the same old routines? So are we. That’s why we brought ube from the Philippines.
Ube is that burst of 100% natural purple that instantly transforms your everyday into something extraordinary. Its purple antioxidants quietly work for your well-being. And Bourbon vanilla? It brings out those creamy, nutty notes that make ube completely addictive.
The result is that feeling of discovering something totally new with every sip. That pride in creating drinks that turn heads. It’s perfect for impressing at breakfast or for creating THAT dessert everyone will remember.
Honestly, since we tried ube, there’s no going back. We think you’ll feel the same way.
Unique, spectacular, irresistible.
Learn more: Pure Ube Vanilla
Why is Ube making waves in today's culinary world?
Why is Ube making waves in today's culinary world?
Ube is revolutionizing world cuisine with its 100% natural purple color that instantly transforms any creation into a culinary work of art. Native to the Philippines, this ancient tuber is now taking over the world’s finest tables and lighting up social media. Its explosive popularity comes from a rare combination: a delicately sweet flavor, a naturally creamy texture, and that spectacular visual effect that makes every dish unique and memorable.
Where does Ube get its intense purple color from?
Where does Ube get its intense purple color from?
Ube's purple color comes from anthocyanins, natural pigments with outstanding antioxidant properties. These compounds naturally develop in the tuber thanks to the tropical climate and rich volcanic soils of the Philippines. Unlike artificial dyes, this color holds up perfectly during cooking and even deepens with heat, creating those rich purple shades that fascinate chefs and creative cooks alike.
How does Ube fit into modern diets?
How does Ube fit into modern diets?
Ube fits perfectly with current food trends: naturally gluten-free, caffeine-free, and rich in essential nutrients. It meets the growing demand for visually striking superfoods that are Instagram-worthy. Its versatility makes it easy to incorporate into smoothie bowls, bubble teas, healthy pastries, and plant-based drinks. Ube transforms everyday eating into a sensory experience, combining delicious taste with nutritional wellness.
Why pair Ube with Bourbon Vanilla?
Why pair Ube with Bourbon Vanilla?
This combination brings together two legendary tropical islands: the Philippines and Madagascar. Bourbon vanilla naturally enhances the creamy notes of Ube without overshadowing its unique character. This synergy creates a complex yet approachable flavor profile, where vanilla sweetness reveals the subtleties of the purple tuber. More than just a flavoring, Bourbon vanilla structures the taste and brings that premium dimension that transforms a culinary curiosity into a truly refined tasting experience.
Does Ube really replace artificial coloring in baking?
Does Ube really replace artificial coloring in baking?
Absolutely! Ube outperforms artificial colorants in every way: exceptional heat stability, natural color intensity, and added nutritional value. Unlike chemical dyes that can alter flavors, Ube enhances taste with its subtle hazelnut notes. Professional pastry chefs are adopting it en masse because it allows for spectacular creations while meeting clean label and modern natural food standards.
Is Ube Vanilla suitable for children and pregnant women?
Is Ube Vanilla suitable for children and pregnant women?
Ube Vanilla is perfectly suited for the whole family! Naturally caffeine-free, theine-free, and stimulant-free, it can be enjoyed anytime by children ages 3 and up. Its richness in vitamins (A, C, E) and essential minerals (potassium, magnesium) even make it a beneficial nutritional supplement for pregnant and breastfeeding women. Kids especially love its magical purple color that turns their drinks into wizard potions! As with any new food, we recommend starting with small amounts to check for any individual reactions.
What is the best way to store Ube Vanilla?
What is the best way to store Ube Vanilla?
Ube powder is easy to store in a cupboard at room temperature, in its original airtight packaging. Avoid direct sunlight and humidity, as these can affect its vibrant color. Our aluminum packaging effectively protects against oxidation and preserves the Bourbon vanilla aromas. Once opened, reseal carefully after each use and consume within 18 months for optimal quality. Unlike other superfoods, Ube requires no refrigeration and naturally retains its nutritional properties over time.
How can you identify a premium Ube at Pure Tea?
How can you identify a premium Ube at Pure Tea?
A Premium Ube stands out for its deep, even purple color, a sign of high natural anthocyanin content. Our Pure Philippine Ube has an ultra-fine grain that dissolves instantly with no residue. Authentic aroma should evoke gentle hazelnut, never anything artificial or chemical. Full traceability from our partner farmers in the Philippines guarantees a certified origin and respectful processing methods. True quality Ube immediately reveals its rich flavor: velvety texture, complex taste, and that spectacular purple color that makes all the difference, both on the palate and in photos!