Pure Matcha Ceremony

The Matcha is an exceptional Japanese green tea, reduced to ultra-fine powder following an age-old tradition. Made from Camellia sinensis leaves, it comes exclusively from Japan, mainly from the regions of Uji, Nishio and Kagoshima. Our Matcha Cérémonie Hisui is grown using ancestral methods: the tea plants are shade-grown for 3 to 4 weeks before harvest, helping to develop chlorophyll and amino acids. The leaves are then steamed, dried and stone-ground to produce this so distinctive jade powder.

The ceremonial Matcha culture requires exceptional know-how. Our Japanese producers shade the tea plants with traditional shading cloths, reducing light by 90%. This process boosts the production of L-theanine and chlorophyll, giving matcha its intense green color and unique properties. Only the tender young shoots are hand-harvested in spring. After immediate steaming to stop oxidation, the leaves become the "tencha", which is slowly ground between granite millstones for hours to preserve all the nutrients in this exceptional powder.

Our Pure Matcha Cérémonie brings together all the exceptional benefits of Japanese green tea in its most powerful form. It features a unique concentration of L-theanine, an amino acid that naturally supports calm focus and helps reduce stress. Ultra-rich in catechins and antioxidants (EGCG), it supports metabolism and helps strengthen the body’s natural defenses. This absolute purity provides stable energy without jitters, optimal mental clarity, and detoxifying properties thanks to its high content of natural chlorophyll.

The preparation of traditional Matcha is an age-old ritual that calls for precision and respect. Use water at 70–80°C (never boiling!). Sift 1 bamboo spoon (chashaku) of powder into your matcha bowl (chawan). Pour in 60ml of water and whisk vigorously with a chasen (bamboo whisk) in an “M” motion until you achieve a fine, creamy foam. This ritual fully brings out the intense umami and the rich flavor complexity of pure matcha. For a modern matcha latte, add warm plant-based milk after this traditional preparation.

Unlike the leaf green tea that you steep and then remove, matcha is consumed in full in the form of powder. This means you benefit from a nutritional concentration up to 10 times higher: you consume the whole leaf. The flavor profile is truly unique: pronounced umami notes, vegetal and slightly bitter, which are what make Japanese tea so authentic. Matcha also contains more caffeine than a classic green tea, but the L-theanine helps smooth out the effects, for a gentle energy and a calm, focused state that’s typical of the Zen philosophy.

Matcha naturally contains caffeine (about 70mg for 2g of powder), so it is not recommended for children under 12 and should be consumed in moderation by pregnant and breastfeeding women (no more than one cup per day). Its richness in L-theanine, however, makes it a gentler alternative to coffee for adults who are sensitive to caffeine. This natural caffeine/L-theanine pairing provides balanced energy without the spikes and crashes of traditional coffee.

Ceremonial matcha is extremely sensitive to light, heat, and moisture. Store it in the refrigerator in its original airtight packaging, away from light. Once opened, enjoy it within the 6 months to fully appreciate its freshness and vibrant jade-green color. Our metallic packaging provides optimal protection against oxidation. Take out only the amount you need and reseal immediately to preserve this exceptional powder.