



The purity of authentic Hisui Matcha
Authentic Japanese ceremonial matcha, in all its natural splendor – for a zen and energizing experience

Recipe Ideas: 100% Matcha

Matcha: Our Little Morning Ritual
It actually started out of curiosity. We kept hearing about matcha everywhere, but between the sugary versions from cafés and the bland supermarket powders, we couldn’t quite understand the hype.
Then we tried real Japanese ceremonial matcha. No sugar, no added flavors, just that intense green powder. The difference was obvious: that gentle rise of energy, without the jitters. And that unique taste, grassy yet balanced.
Now, it’s become our little ritual. No need for a complicated ceremony—just a few minutes in the morning with the whisk, that foam forming, and that first sip that wakes you up gently.
Just like that.
Learn more: Pure Ceremonial Matcha
What is Matcha and where does it come from?
What is Matcha and where does it come from?
Matcha is an exceptional Japanese green tea, ground into an ultra-fine powder following a centuries-old tradition. Made from Camellia sinensis leaves, it comes exclusively from Japan, mainly from the regions of Uji, Nishio, and Kagoshima. Our Hisui Ceremony Matcha is grown using ancestral methods: the tea plants are shaded for 3 to 4 weeks before harvest, which enhances the chlorophyll and amino acids. The leaves are then steamed, dried, and stone-ground to produce this signature jade-green powder.
How is our Ceremony Matcha grown and produced?
How is our Ceremony Matcha grown and produced?
Growing ceremonial Matcha requires exceptional expertise. Our Japanese farmers shade the tea plants with traditional covers, reducing light by 90%. This technique stimulates the production of L-theanine and chlorophyll, giving matcha its intense green color and unique properties. Only the young, tender shoots are hand-picked in spring. After immediate steaming to stop oxidation, the leaves become "tencha," which is then slowly ground between granite stones for hours to preserve all the nutrients in this exceptional powder.
What are the main health benefits of Pure Matcha?
What are the main health benefits of Pure Matcha?
Our Pure Ceremonial Matcha concentrates all the exceptional benefits of Japanese green tea in its most potent form. It contains a unique concentration of L-theanine, an amino acid that promotes calm focus and naturally reduces stress. Ultra-rich in catechins and antioxidants (EGCG), it supports metabolism and boosts the body’s natural defenses. This absolute purity provides stable energy without jitters, optimal mental clarity, and detoxifying properties thanks to its high level of natural chlorophyll.
How do you properly prepare Ceremonial Matcha to bring out all its flavors?
How do you properly prepare Ceremonial Matcha to bring out all its flavors?
Preparing traditional Matcha is an ancient ritual that requires precision and respect. Use water at 70-80°C (never boiling!). Sift 1 bamboo scoop (chashaku) of powder into your matcha bowl (chawan). Pour in 60ml of water and whisk vigorously with a chasen (bamboo whisk) in an "M" motion until you get a fine, creamy foam. This ritual brings out the full intense umami and complex flavors of pure matcha. For a modern matcha latte, add warm plant-based milk after this traditional preparation.
What is the difference between Matcha and traditional green tea?
What is the difference between Matcha and traditional green tea?
Unlike loose leaf green tea, which is steeped and then removed, Matcha is consumed entirely as a powder. This gives it a nutritional concentration 10 times higher: you ingest the whole leaf. The flavor profile is unique: pronounced umami, vegetal, and slightly bitter notes that define authentic Japanese tea. Matcha also contains more caffeine than regular green tea, but the L-theanine moderates its effects, offering gentle energy and calm focus—hallmarks of Zen philosophy.
Is Pure Matcha suitable for children and pregnant women?
Is Pure Matcha suitable for children and pregnant women?
Matcha naturally contains caffeine (about 70mg per 2g of powder), so it is not recommended for children under 12 and should be consumed in moderation by pregnant and breastfeeding women (no more than one cup per day). However, its high L-theanine content makes it a gentler alternative to coffee for adults sensitive to caffeine. This natural caffeine/L-theanine combination provides balanced energy without the spikes and crashes of regular coffee.
How should you store your Pure Matcha to preserve its flavor and aroma?
How should you store your Pure Matcha to preserve its flavor and aroma?
Ceremonial Matcha is extremely sensitive to light, heat, and humidity. Store it in the refrigerator in its original airtight packaging, protected from light. Once opened, consume within 6 months to fully enjoy its freshness and vibrant jade-green color. Our metallic packaging provides optimal protection against oxidation. Only take out the amount you need and reseal immediately to preserve this exceptional powder.
How do you recognize quality Matcha at Pure Tea?
How do you recognize quality Matcha at Pure Tea?
A Pure Ceremonial Matcha of superior quality is recognized by its intense jade green color, ultra-fine, grain-free texture, and fresh, vegetal aroma. Our Hisui Matcha offers a balanced bitterness and pronounced umami notes characteristic of true Japanese matcha. Avoid yellowish or dull matcha, which indicates poor storage. Authentic ceremonial matcha should create a creamy foam and offer a translucent jade liquor. Our direct selection from Japanese producers guarantees authenticity and optimal freshness.